Evaluation - Q5 - How did you attract your audience?

How did you attract your audience?

I attracted my audience for my film through various different area's within the film such as the characters used, the theme of the film itself and the topics which have been covered.

The characters used are stereotypical in horror-thriller films. Our main character, the protagonist is a teenage girl. In many other horror-thriller films the female character is often a main character who does end up dying in some way or another. I think this attracts our audience as this appeals to the  horror-thriller film audience by the use of this character. I think because the character in our film does actually end up surviving and with some sort of happy ending, this sort of is a unique selling point as not many horror-thriller films have this sort of ending however I think because of the nature of the film, although she survives people still die which obviously, horror-thriller fans love to see but the fact that she survives and finds out who the character is gives our film an edge over other films therefore attracting our audience in which we aimed to attract.

We also attracted our audience through the topics of our film. The film I produced is about a girl who has a stalker who is watching her every move, murdering those around her and leaving her by last by scaring her. Which leads to her finding out who it is. The topics therefore include being stalked by a mysterious character who nobody knows who it is all film as it could be anyone, even one of her closest friends. The aspect of mystery appeals to most audiences who love the thriller genre and more particularly the mystery thriller aspect with the addition of the horror genre. So the audience we aimed at will find our storyline and topics involved very interesting and more attracted to watching our film.

I also think the name of our film attracts the audience. The name of our film is 'Shadow'. 
The use of the word shadow appeals to our targeted audience as the word shadow itself gives the impression of being followed and constantly behind you watching every move which is our storyline. I think this is thought out cleverly as with a bit of thought our story can be mirrored by the name of our film. Shadow itself can be scary and with that aspect of horror and thriller through the name it particularly does attract our audience we aimed at.

Although our film is very much unique with our stalker being found out, it can also be similar to other successful films in different aspects of what we included.
One aspect may be by the use of pov shots. This is very similar to the film 'Halloween' as the opening is purely a pov shot which gives the audience the suggestion that they are watching the film through someone elses eyes which gives the audience that interaction within our film which may also attract them.

Another film that is similar in some aspects is 'Hide and Seek'. This is not really about a stalker as such but the mysterious character in that film is not unveiled until the end where he is shot dead which is very similar to ours as our antagonistic mysterious character unveiled and also killed at the end. Both of which are not shown on screen (knowing of them being that mysterious character) until the very end.